Editorial Desk

Every article, checked at the source.

MamiMarkets connects diaspora shoppers with the vendors who actually stock their kitchens across Canada. Our articles are written the same way, sourced from the people who sell the ingredient, not just the people who Google it.

We started MamiMarkets because "ethnic grocery" listings online kept flattening real dishes into vague, generic descriptions. Our editorial desk exists to fix that on our own site first, from how to choose egusi for a specific soup, to the real difference between goat, lamb, and mutton in a stew.

Our Process

Every article, checked at the source.

01 / Vendor

Vendor conversation

We start with the vendors who actually stock and sell the ingredient, what they carry, what they substitute, what customers ask for.

02 / Kitchen

Household testing

Prep, ratios, and technique are checked against how the dish is actually cooked at home, not just how one recipe presents it.

03 / Region

Regional accuracy

Fufu texture, egusi prep, goat vs. lamb vs. mutton, where a dish varies by region or household, we say so instead of picking one version.

04 / Date

Published & correctable

Every article carries a publish date and an update date. Wrong details get fixed, not buried.

The Team

Built by the people building MamiMarkets

We're a small team, so we're naming ourselves rather than hiding behind a brand name. Editorial direction sits with the co-founders closest to the product and the customer.

TA

Co-founder & Chief Product Officer

Tayo Olayinka

Oversees MamiMarkets' content and product direction, and built the site's technical SEO foundation from the ground up, including sitemap, indexing, and internal linking, so these guides are the ones diaspora shoppers actually find.
AA

Co-founder & CEO

Adeola Adegoke

Sets the company's overall direction, including MamiMarkets' commitment to representing vendors and communities accurately rather than generically.

The full founding team also includes Suraj Fehintola (CTO) and Temitope Moshood (Chief Frontend Engineer), who build the platform this editorial work runs on.

Standards & Corrections

If we get something wrong, tell us

What we source

Ingredient names, regional cooking terms, and preparation methods are cross-checked with vendors on the platform. We don't publish nutritional or health claims without a citable source, and we don't guess at facts we can't verify.

How to flag an issue

See something inaccurate, outdated, or missing a regional variation? Email the editorial desk with the article link and what's wrong. Corrections are dated and noted directly on the article.

Know a dish we've got wrong or missed entirely?

Tell us. This page exists because we'd rather be corrected by someone who actually cooks the dish than be technically first to publish.

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